Dentists

What The Top-Ranking Dentists Are Doing

If you want to improve your visibility in Google Maps and local search, here are some of the common patterns we're seeing from the top-ranking dental practices.

Website SEO

  • Include your location in your page title tags.

  • Create a dedicated page for each dentist in your practice.

  • Include the dentist's name in relevant page headings.

  • Create location pages if you serve multiple areas.

  • Create dedicated pages for each service you offer.

  • Add a Google Maps embed to your website.

  • Aim to have at least 30 pages indexed in Google.

Google Business Profile

  • Top-ranking dentists have around 150 reviews on average.

  • They have around 16 photos uploaded to their profile.

  • Make sure your profile includes:

    • Website link

    • Phone number

    • Address

Many dental practices are missing an online appointment button, making this an easy opportunity to improve your profile and make it easier for patients to book.

Categories

The top-ranking practices are keeping things simple.

  • Use Dentist as your primary category if it accurately describes your business.

  • Most top competitors are only using this single category.

Services

Most dental practices are underutilising the services section of their Google Business Profile, with an average of only 16 services listed.

This creates an opportunity to stand out by adding a more complete list of the treatments you provide.

Review the service list below and add any services that genuinely apply to your practice. This can help Google better understand your offerings and improve your visibility for relevant searches.

Teeth whitening
Angel Aligners Invisible Braces
Cosmetic Dentistry
Dental Prosthetist
Digital Smile Design
Examination and clean
Hygienist
Invisalign Invisible Braces
Mandibular (MAS) Advancement Splints
Mouthguards
Nightguards
OPG and CBCT xrays
Oral Health Therapist
Periodontal (gum) care and treatment
Snoring and Sleep Apnoea Treatment
Trios Dental scans
Crowns and Bridges
Dentures
Invisalign
Treatment of periodontal (gum) disease or periodontitis
Full Dentures
Digital Dentures
Denture Relines & repairs
Implant Retained Overdentures
All-On-4
Custom Mouth guards
Implant Dentures
CBHS preferred provider dentist
Child Dental Benefit Schedule
Clear aligners and braces
Crown and bridge
DVA dentist
Defence Health preferred provider dentist
Free Childrens Dental with Medicare
HCF preferred provider dentist
Implants
Medibank dentist
Medibank preferred provider
Sleep apnoea oral appliance
Sleep appliance
Smile make overs
Snoring appliance
Snoring mouth guard
St Luke’s preferred provider dentist
Teeth bleaching
Tooth bonding
Veneers
dental implants
dental implants provider
CDBS
Free dental for children and teens
Emergency dentistry
Facial swelling and pain
Knocked out tooth
Root canal treatment
Tooth abscess
Tooth extractions
Tooth pain
Bridges & Crowns
Dental Implants
Anti-wrinkle Treatments
Wisdom Teeth Removal
Aged Care Dental Services
Clear smile alligners
Coogans payment plan
Dental Crowns
Discounted Rate for Senior Card Holders and pensioners
NILS Payment plan
New patient bookings
Preferred Provider of HCF
Same day appointments
Senior card holders discount
Sleep appliances
Smile Right Payment Plan
Stress Free Dental
TUU Members Discounts for Dental Treatment
Tooth Extraction
Dentist Hobart
Dental Bonding
Dental Bridges
Dental Veneers
Orthodontic
Smile Makeovers
All-on-4 Implants
Full Arch Implants
Multiple Tooth Implants
Single Tooth Implants

‹ Chiropractors

Cosmetic Clinics ›