Plumbers
Plumbing is a highly competitive local SEO market, but the businesses ranking at the top tend to follow a consistent formula.
Website SEO
Include your service and location in your page title tags.
Create dedicated service pages for each plumbing service you offer.
Create location pages for the suburbs and areas you serve.
The top-ranking plumbing websites typically have a large number of service and location pages, allowing them to rank for a wider range of searches.
Google Business Profile
Top-ranking plumbers have around 185 reviews on average.
They have around 22 photos uploaded to their profile.
Make sure your profile includes:
Website link
Phone number
Business address
Online appointment/booking option (if available)
Many top-ranking plumbers have completed all of these sections, so leaving them blank can put you at a disadvantage.
Categories
Most of the top-ranking plumbing businesses keep their categories simple.
Use Plumber as your primary category if it accurately describes your business.
Most top competitors only use this single category.
Business Hours
This is a notable opportunity in the plumbing industry.
Google generally has no issue with plumbers listing themselves as Open 24 Hours when they genuinely provide emergency callout services.
If you offer 24/7 emergency plumbing, make sure your Google Business Profile reflects this. Doing so can improve visibility during evenings, overnight periods, weekends, and other times when competing plumbers are marked as closed.
Services
Top-ranking plumbers typically make good use of the services section on their Google Business Profile.
Review the service list below and add every service that genuinely applies to your business. A more complete services section helps Google understand exactly what you offer and can improve your visibility for a wider range of plumbing-related searches.
Toilet repair
Plumbing leak detection
Shower installation
Water heater installation
Tap installation
Tap repair
Plumbing pipe repair
Toilet installation
Outdoor plumbing system repair
Sewer repair
Shower repair
Water heater repair
Drain cleaning
Water tank installation
Commercial Plumbing Services
Emergency Service
Hot Water Cylinders
Hot Water Installation
Line Replacement
Maintenance Services
Plumbing And Maintenance
Plumbing Services
Residential And Commercial Plumbing
Sewer Line
Washer Replacement
Water Installation
Water filters
Water Tanks
Garden taps
Drainage issues
Leaks
Bathroom Renovations
Plumbing leak repair
Sewer cleaning
Sump pump installation
Sump pump repair
Water tank repair
Air Conditioning Installation
Backflow Prevention Device Testing
Blocked Toilets & Drains
Cctv Equipment
Commercial Plumbing
Continuous Flow Hot Water
Cooking And Heating
Cooking Appliance
Domestic Plumbing
Drain Inspections
Emergency Maintenance
Gas Fitters
Gas Fitting Services
Gas Heating Systems
Gas Installation Services
Geothermal Heat Pumps
Heating Air Conditioning
Heating And Cooling
Heating Installations
Home Plumbing
Hot Water Systems Boilers
Hydronic Heating
Leak Detections
Leaking Taps
Liquid Waste Management
New Industrial Facilities
New Installations
Office Fitout
Plumbing Inspections
Plumbing Servicing
Preventative Maintenance
Programmed Maintenance
Renovation Plumbing
Repairs & Maintenance
Residential Plumbing
Retail Complexes
Scheduled/Periodic Maintenance
Septic Tank
Servicing And Repairs
Split System
System Design
Thermostatic Mixing Valve Testing & Maintenance
Water Management
All Plumbing Works
Cctv Camera Equipment
Cctv Camera Inspections
Commercial And Industrial Plumbing
Commercial Buildings
Commercial Gas Installations
Commercial Offices
Damaged Drains
Domestic And Commercial
Domestic Gas Installations
Drain Inspection
Drain Jetting
Drain Pipes
Dripping Taps
Environmentally Friendly Plumbing
Evacuated Tube
Gas Appliance
Gas Bbq
Gas Hot Water System Installation
Gas Leak Identification
Gas Testing
Grease Trap
Green Friendly Plumbing
Green Plumbing Solution
Grey Water Systems
Hot Water System Installation And Servicing
Hydro Jetting
Install Gas Lines
Installing Solar
Large Commercial
Leaking Gas Pipes
Licence Gas Installer
Line Location
Multi Residential
Natural And Lpg Gas
New Gas Connections
New Home
New Housing
Petroleum Service
Plumbers And Gas Fitters
Plumbing And Gas Fitting
Plumbing Connections
Plumbing Problems
Pool And Spa
Rain Water Tank Installations
Repairing Leaking
Residential And Commercial Properties
Residential Homes
Service Station
Servicing Gas
Solar Hot Water
Space Heaters
Storm Water Systems
Sustainable Plumbing
Temporary Fix
Water Line
Water Recycling
Water Saving Devices
Hot Water System Replacements
Blocked Drain Clearing
Emergency Plumbing
Plumbing Maintenance
TMV & Backflow Services
CCTV Inspections
Skylight Replacements
Burst Water Line Repairs
Toilet Installations
Laundry Renovations
Cistern Replacements
Shower Upgrades
Shower Replacements
Hot Water System Installations