Google Business Profile categories and services help determine which local searches your business appears for. This guide explains how to choose the right primary category, when to add additional categories, and why category overlap can confuse Google and weaken ranking signals. It also covers how to expand visibility by adding relevant services, writing effective service descriptions, and strengthening topical relevance within your profile. Optimising categories and services correctly helps Google better understand what your business does, increasing the likelihood of appearing in relevant Google Maps and local search results.
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