Google Business Profile name optimisation can have a significant impact on local search visibility when approached correctly and in line with Google's guidelines. This guide explains how business names influence Google Maps rankings, the difference between compliant and non-compliant optimisation strategies, and how Google evaluates business relevance in local search results. It also explores supporting ranking factors such as citations, social profiles, business activity, and content updates that help strengthen a local SEO presence. For businesses competing in local search, understanding how Google Business Profile optimisation works can help improve visibility while reducing the risk of profile issues or suspensions.