Home Builders
The home building industry has a reasonable level of competition, but many builders are still missing SEO fundamentals that can create a significant advantage for businesses willing to invest in them.
Website SEO
Include your location in your page title tags.
Create dedicated service pages for each type of building service you offer.
Create dedicated pages for completed projects and past builds.
Add a Google Maps embed to your contact page.
Many builders rely on a single service page covering everything they do, which isn't ideal from an SEO perspective. Creating separate pages for specific services gives Google a much better understanding of your business and increases your chances of ranking for a wider range of searches.
Project pages are also commonly underutilised and can be an excellent source of additional rankings and enquiries.
Google Business Profile
Top-ranking home builders have around 20 reviews on average.
They have around 10 photos uploaded to their profile.
With review and photo counts this low, there is a significant opportunity to stand out from competitors.
Make sure your profile includes:
Website link
Phone number
Business address
Categories
The strongest-performing profiles keep their category selection simple.
Use Home Builder as your primary category.
This is the most common category among top-ranking competitors and generally provides the strongest relevance signal for residential construction searches.
Services
Top-ranking home builders average around 30 services listed on their Google Business Profile.
Review the service list below and add every service that genuinely applies to your business. A comprehensive services section helps Google better understand your capabilities and can improve visibility across a wider range of home building and construction searches.
Home building
Patio construction
Building construction
New building construction
Pole building construction
Construction Service
Display Home
House & Land Packages
House Designs
Design
Remodelling
Architectural Designs
Bathroom Fit
Designing And Building
Designs Drawing
Electrical Plans
Free Site Assessment
Garage Doors
Home Design
House Plans
In House Designer
Interior Design
Kitchen Plans
Light Fittings
New Build Home
Retaining Walls
Split Level
Structural Changes
Stunning Design
Town Planning
Building Services
Home Extensions
Home Services
New Build
Consultation
Drywall installation
Home renovations
Floor fitting
Plumbing fixture installation
Project management
Tile work installation
Architects Design
Architectural Design
Bathroom Renovation
Bespoke Home
Carport Builder
Carport Building
Commercial Building Projects
Complete Renovation
Construction Projects
Custom Built Home
Custom Home Building
Custom Luxury Homes
Decking Builder
Design And Build
Design Consultation
Design Homes
Detailed Construction
Detailed Design
Dream Home
Granny Flat Builders
Home Office
Home Projects
House Building
House Renovation Service
Innovative Designs
Latest Construction
Living Space
Main Bathroom
Modern Homes
New Bathroom
New Home Builds
New Home Construction
Outdoor Living
Outdoor Renovations
Personalised Decking
Residential Builder
Residential Designs
Residential Project
Tile work replacement
Accessory building construction
Custom home design
Deck construction
Demolition
Exterior design services
Garage design and building
General repairs & maintenance
Home addition construction
Home blueprint design creation
Home extension services
Landscaping
Luxury home building
Predesigned floor plans for homes
Tiny home building
Additions
Air Conditioning
Ancilliary Dwelling
Ancilliary Dwellings
Build Or Renovation
Built In Wardrobes
Car Port
Colorbond Fence
Construction Planning
Construction Work
Custom Build
Custom Built Homes
Custom Design
Ducted Heating
Exterior Design
External Renovation
Granny Flats
Green Design
Home Construction
Home Extension
Home Packages
Home Renovation
Housing Design
Internal Walls
Irrigation Systems
Kitchen & Bathroom
Kitchen Design
Lock Up
Main Bedroom
Maintenance And Repairs
Master Bedroom
New Home Build
New Home Builder
New Home Builders
New Roof
Ongoing Maintenance
Personalised Service
Ready Made Home
Renovation Specialist
Renovations And Additions
Residential Building
Secondary Dwelling
Secondary Dwellings
Small Construction
Specialist Custom Home Builder
Sustainable Homes
Tiny Homes
Unit Development
Waste Management
Watering Systems
Window And Door
New Homes
House & Land
4 Bedroom Home Designs
4 Bedroom House Designs
4 Bedroom House Plans
Acreage Home Construction
Acreage Home Designs
Acreage House Designs
Acreage House Plans
Architecturally Designed Homes
Bathroom Project
Decks And Fences
Design Consultants
Double Storey Display Home
Double Storey Home Designs
Double Storey House Designs
Floor Plans
Free Site Inspection
Home Loans
House And Land Packages
Knockdown Rebuild
Modern Home Designs
Modern House
Modern Interior Design
Multi Residential
Multi Unit Developments
New Home Consultants
New House Designs
New Residential
Residential Housing
Residential Projects
Single Storey Architectural
Single Storey Home Designs
Single Storey House Designs
Single Storey House Plans
Virtual House Tours