Architects
Architecture is one of the most under-optimised local SEO industries. Many firms rank well despite having very basic websites and incomplete Google Business Profiles.
Website SEO
Create dedicated service pages for each architectural service you offer.
Clearly mention the locations and regions you serve throughout your website.
Add a Google Maps embed to your contact page.
Include your location in your page titles and key headings.
Most top-ranking architecture firms have fewer than 15 pages indexed in Google, rarely have dedicated service pages, and often make little or no mention of their service areas. This creates a significant opportunity for firms willing to build a more comprehensive website.
Google Business Profile
Top-ranking architects have around 10 reviews on average.
They have around 10 photos uploaded to their profile.
With review counts this low, it doesn't take much effort to stand out from competitors.
Make sure your profile includes:
Website link
Phone number
Business address
Many architecture firms are also missing an online appointment button, making this a simple improvement that can help generate more enquiries.
Categories
The category usage is extremely consistent.
Use Architect as your primary category.
Additional categories generally aren't necessary.
The top-ranking firms are almost exclusively using a single category.
Services
This is one of the biggest opportunities in the industry.
Most architecture firms have put very little effort into their services section, with top-ranking businesses averaging only 15 services listed on their Google Business Profile.
Review the service list below and add every service that genuinely applies to your business. A more complete services section helps Google better understand your expertise and can improve visibility for a much wider range of architectural searches.
Concept Design
Contract Documentation
Alterations & Additions
Architects
Architectural design services
Custom home design
Home building and renovations
Interior design
Project management
Supervision of design execution
Contractor Selection
Design Development
Graphic Design
Town Planning
Design Architects
Exhibition Design
Master Plan
Commercial Architecture
Commercial Residential
Home Architecture
Home Extensions
Multi Residential Development
Office Fit Out
Office Refurbishment
Project Management Services
Residential Architecture Projects
Shop Layout
Steel Construction
Refurbishment
Aged care design
Artwork Procurement
Commercial design
Corporate Design
Custom joinery design
Custom rug and carpet design
Education design
FF&E
Finishes and Material Selections
Health care design
Residential design
Retail design
Space Planning
3D Rendering and Visualisations
3d Drawing
3d Rendering
3d Sketches
3d Walkthrough
Access Consultants
Aged Care Architectural
Aged Care Projects
Alterations and Additions
Architects Advice
Architects Building
Architects Design
Architects Home
Architectural Specification
Architecture Interior Design
Asset Management
BIM Modelling
Building Contracts
Building Designer
Building Inspections
Building Plans
Building Surveyor
Building Works
Business Developments
Commercial Building
Commercial Projects
Complete Design
Construction Administration
Construction Consultants
Construction Documentation
Contemporary Style
Contract Administration
Custom Cabinetry
DDA Compliance
Detailed Design
Detailed Drawings
Development Management
Disability Access Consulting
Education Projects
Environment Design
Environmental Consultants
Environmentally Sustainable Design
Facility Planning
Feasibility Studies
Floor Plans
Green Building
Health Care
Healthcare Architecture
Healthcare Design
Heritage Architectural
Heritage Renovation
Heritage Restoration
Home Building
House Extensions
Industrial Building
Institutional Architecture
Joinery Design
Leading Construction
Master Planning
Modern Houses
Multi-Residential
New Home
New development
Nursing Home
Office Buildings
Overall Project Management
Plan Design
Plan Drawings
Playground Designs
Private Residence
Residential Architecture
Residential Developments
Residential Houses
Residential Projects
Retail Architectural
Schematic Design
Site Analysis
Site Inspections
Site Plans
Sketch Design
Sketch Plans
Sustainable Homes
Tender Documents
Tendering Services
Vernacular Architecture
Adaptive reuse and historical renovation services
Architectural consultation
Architects Architecture
Architecture & Design
Commercial Developments
Construction Materials
Construction Stage Services
Landscape Design
Product Development
Restoration Work
Strategic Planning
Sustainability Consultant