Your Google Business Profile name is one of the strongest relevance signals Google uses to determine which businesses appear in local search results. This guide explains how business names influence Google Maps rankings, what Google's guidelines allow, and the risks associated with keyword stuffing or non-compliant naming practices. It also covers competitor compliance, business verification signals, and the role supporting online assets can play in strengthening your local presence. Understanding how Google evaluates business names can help businesses make informed decisions that support long-term local SEO performance while remaining compliant with platform guidelines.