Accountants
Accounting is one of the more straightforward local SEO markets to compete in. Many firms are ranking well despite having relatively small websites and basic optimisation.
Website SEO
Include your location in your page title tags.
Create dedicated service pages for the accounting services you offer.
Create area served pages for the locations you target.
Add a Google Maps embed to your contact page.
Most top-ranking accounting websites have only around 10 pages indexed in Google, making this a relatively easy market to outperform with a more comprehensive website.
Google Business Profile
Top-ranking accountants have around 100 reviews on average.
They have around 5 photos uploaded to their profile.
Make sure your profile includes:
Website link
Phone number
Business address
Many accounting firms are also missing an online appointment button, making this an easy optimisation that can improve both profile completeness and lead generation.
Categories
Many accountants are using multiple overlapping categories that provide little additional benefit.
The strongest-performing profiles tend to keep things simple:
Accountant is the most common and generally recommended category.
Accounting Firm can also be a good option if your primary focus is serving businesses rather than individual tax clients.
In most cases, using a single primary category provides the strongest relevance signal.
Services
Top-ranking accounting firms average around 30 services listed on their Google Business Profile.
Review the service list below and add every service that genuinely applies to your business. A complete services section helps Google better understand your areas of expertise and can improve visibility for a broader range of accounting-related searches.
Bookkeeping
Payroll
BAS/GST Lodgement
Tax Returns
Xero & Myob Internship Course
Budgeting
Reporting
Accounting audits
Accounting services
Bankruptcy tax litigation
Business consulting
Business tax planning
Business tax return preparation
General bookkeeping
Individual income tax return preparation
Individual tax planning
Payroll accounting
Tax analysis of financial plans
Accounting & Bookkeeping Services
Accounting And Taxation
Accounting Specialized Services
Bas Preparation
Bookkeeping Payroll
Business Growth
Cash Flow Financial
Company Setup
Dispute Resolution
Financial Advice
Financial Management
Financial Planning
Financial Reporting
Financial Statement
Govt Grants
Gst And Bas Lodgement
Income Tax Filing
Income Tax Returns
Payroll Tax
Property Investment Tax Advice
Sole Trader & Partnerships Returns
Tax And Accounting Services
Tax Audit Insurance
Tax Benefits
Tax Consulting Services
Tax Dispute
Tax Laws
Tax Planning And Advice
Taxation And Bookkeeping
Accounting & Auditing
Asset Reports
BAS/GST Lodgements
Company Tax
Income Rax Return
Investment Property/Negative Gearing
Single Touch Payroll
Small Business Accounting
Tax Planning & Consulting
Tax Return with ABN Income
Accounting
Annual Tax Returns
Asset Protection
Assistance Service
Audit And Assurance Services
Business Advisers
Business Appraisals
Business Strategies
Business Structure
Business structures
Chartered Accountant
Financial Advisors
Financial Advisory
Financial Statement Preparation
Income Tax Advice
Personal Finances
Risk Management
SMSF auditing
Self Managed Superannuation Fund
Small Business Accountant
Small Business Advice
Small business software
Tax Agents
Tax Debt
Tax Evasion
Tax Liabilities
Tax consulting
Taxation Issues
Trust Tax
Accountants Advise
Accountants Contact
Accounting Business
Accounting Software
Accounts Payable & Receivable
Annual Report Preparation
Bank Reconciliations
Bank Transfer
Bas Lodgement
Bookkeeping And Taxation
Bookkeeping Software
Bookkeeping System
Budgeting Forecasting
Business Advice
Business Advisory Services
Business Bookkeeping
Business Consultation
Business Incorporation
Business Registrations
Comprehensive Accounting
Day To Day Bookkeeping
Employee Pay
Everyday Bookkeeping
Financial Statements
Free Consultation
Home Accounting
Income Tax Return
Job Placement
Marketing Strategies
Payroll Processing
Public Accountants
Registered Tax Agents
Regular Reporting
Software Consultants
Tax Accountant
Tax And Accounting
Tax And As Lodgment Service
Tax And Bas Preparation
Tax And Bookkeeping
Tax Deductions
Tax Liability
Tax Minimisation
Tax Obligation
Tax Planning
Tax Reduction
Tax Review
Accounting & Bookkeeping
Business structuring & Registration
Superannuation
Taxation Services