Lawyers
Law firms generally have larger websites than many other local businesses, but there are still plenty of missed SEO opportunities that can be used to gain an advantage.
Website SEO
Include your location in your page title tags.
Create dedicated service pages for each area of law you practise.
Ensure your H1 headings clearly describe the service being offered.
Many law firms have 50+ pages indexed in Google, but surprisingly few are properly optimised. Location keywords are often missing from title tags, H1 headings are frequently weak or generic, and location pages are uncommon.
This creates an opportunity to build a more targeted website that clearly communicates both your services and service areas to Google.
Google Business Profile
Top-ranking law firms have around 80 reviews on average.
They have around 15 photos uploaded to their profile.
Make sure your profile includes:
Website link
Phone number
Business address
Many law firms are also missing an online appointment button, making this an easy improvement that can help generate more enquiries.
Categories
The category usage is very consistent.
Use Law Firm as your primary category.
In most cases, this is the only category you need.
Keeping your category selection simple helps maintain a strong relevance signal for your core service.
Services
Top-ranking law firms average around 35 services listed on their Google Business Profile.
Review the service list below and add any services that genuinely apply to your practice. A comprehensive services section helps Google better understand your areas of expertise and can improve visibility across a wider range of legal searches.
Criminal defence litigation
Disability benefits litigation
Insurance litigation
Legal malpractice litigation
Property damage litigation
Compensation Law
Criminal Law
Defamation Law
Disability Insurance and Super TPD Claims
Discrimination Law
Employment Law
Health Law
Leasing Litigation
Medical Negligence Lawyers
Motor vehicle accident claims
Personal Compensation Law
Personal Injury
Personal Injury Claim
Property Wills
Public Liability Claims
Unfair Dismissal Claims
Wills & Estates
Workers Compensation
Traffic ticket litigation
Workers' compensation litigation
Child Support Agreements
Children's Matters
Commercial And Retail Leasing
Commercial Legal
Commercial Litigation
Commercial Transaction
Corporate Restructures
Court Proceedings
Criminal Lawyers
Deceased Estate
Due Diligence
Estate Administration
Estate Litigation
Family Law
Family Lawyers
Franchise Law
General Litigation
Industrial Relations Law
Insurance Law
Law Contracts
Law Search
Law Wills
Legal Practice
Litigation & Dispute Resolution
Performance Management
Personal Injury Law
Probate Estate Planning
Property Law Transactions
Property Litigation
Property Matters
Spousal Maintenance
Unfair Dismissal
Wills & Probate
Administration of Estates
Business Sale and Purchase
Business Succession Planning
Commercial Law
Commercial Leases and Agreements
Commercial Leasing
Corporate Structures
Deceased Estates
Elder Law
Estate Law
Estate Planning
Power of Attorney
Probate Application
Property Developments
Property Law
Property Sales and Purchases
Property Transactions
Residential Conveyancing
Rural Conveyancing
Strata Law
Testamentary Trusts
Appellate advocacy
Business transactions
Civil litigation
Contracts and agreements litigation
Corporate litigation
Criminal litigation
Legal advice
Legal settlements
Litigation
Mediation
Will writing
Business And Commercial Law
Commercial Law Lawyers
Criminal Defence
Dispute Resolution
Due Diligence Investigations
Estates Litigation
Free First Consultation
Legal Solutions
Traffic Law
Debt settlement
Legal consulting
Probate litigation
Small business litigation
Trusts and estates litigation
Child support litigation
Contested divorce litigation
Contract litigation
Custody and visitation rights litigation
Debt division litigation
Divorce litigation
Fathers' rights litigation
Guardianship litigation
Modification of court orders
Parent timesharing litigation
Paternity establishment litigation
Prenups and marital agreements writing
Probate legal services
Property division litigation
Restraining order litigation
Spousal support and alimony litigation
Uncontested divorce legal services
Consent Orders
Consumer advocacy litigation
Government litigation
Lemon law litigation
Property dispute litigation
Conveyancing
Court Matters
Divorce
Employment Agreements
Employment Contracts
Employment Disputes
Employment Lawyers
Family Law Litigation
Law Matters
Legal Services
Litigation Lawyers
Parenting/Custody Litigation
Separation And Divorce
TASCAT Applications
Tribunal representation
Unlawful Dismissal
Wills
Wills And Estate Planning
Workplace Investigations
Fair Work Litigation
General Protections Claims
Terms & Conditions
Enduring Guardianship
Letters of Administration
Probate
Purchases
Sales