Cleaners
The cleaning industry is highly competitive, but many businesses are still overlooking basic SEO opportunities that can help you stand out.
Website SEO
Include your location in your page title tags.
Create dedicated service pages for each cleaning service you offer.
Improve your H1 headings so they clearly describe the service and location being targeted.
Add a Google Maps embed to your contact page.
Most top-ranking cleaning companies have fewer than 20 pages indexed in Google, and very few have dedicated area pages. This creates a good opportunity to build a more comprehensive website that targets multiple services and locations.
Google Business Profile
Top-ranking cleaning businesses have around 50 reviews on average.
They have around 120 photos uploaded to their profile.
Photos appear to be a major ranking factor in this industry, so regularly uploading before-and-after photos, completed jobs, team photos, and equipment photos can help strengthen your profile.
Make sure your profile includes:
Website link
Phone number
Business address
Many cleaning companies are also missing an online appointment button, making this a simple way to improve profile completeness and make it easier for customers to enquire.
Categories
Cleaning businesses can often benefit from multiple categories, but many companies implement them incorrectly.
A common mistake is adding several categories that overlap and describe essentially the same service.
A safer approach is:
Use Cleaners as your primary category.
Monitor your rankings carefully before adding additional categories.
Only add categories that genuinely represent distinct services your business provides.
Services
Top-ranking cleaning businesses average around 40 services listed on their Google Business Profile.
Review the service list below and add every service that genuinely applies to your business. A comprehensive services section helps Google better understand your offerings and can improve visibility across a wider range of cleaning-related searches.
Deep clean
Interior and exterior window cleaning
Mattress cleaning
Moving-related cleaning
Office and workplace cleaning
Standard cleaning
All Kitchen Appliances
All Kitchen Appliances Cleaning
Basic Cleaning
Basic Household Cleaning
Bathroom Cleaning Services
Bathroom Washing
Biweekly Cleaning
Block Pavement
Building Maintenance
Carpet Cleaning
Cleaner Bathroom
Cleaning Agents
Cleaning Business
Cleaning Chemicals
Cleaning Companies
Cleaning Equipment
Cleaning Facilities
Cleaning Firm
Cleaning Franchisees
Cleaning Goods
Cleaning Junk
Cleaning Procedures
Cleaning Schedule
Cleaning Service Every Day Of The Week
Cleaning Specialists
Cleaning Supplies
Cleaning Tools
Client Service
Commercial & Residential Cleaning
Commercial Building
Commercial Facility
Common Area Cleaning
Complete Commercial Cleaning
Comprehensive Cleaning Solutions
Concrete Floors
Construction Cleaning
Customizable Services
Customized Services
Daily, Weekly Or Monthly Cleaning
Deliver Services
Dependable House Cleaning
Domestic Cleaning Agency
Driveway Cleaning & Sealing
End Of Lease Cleaning
Exhaust Pipes
False Ceiling
Floor Cleaning
Full Housekeeping
Full Housekeeping Services
Gardening Maintenance
Green Cleaning
Handheld Scrubber
High Pressure Cleaning
Home And Commercial Cleaning
Home Cleaning Company
Home Maintenance
House Chores
Household Cleaning Services
Household Cleaning Team
Individual Cleaning
Indoor Windows Washing
Initial Cleans
Interior Clean
Janitorial Services
Job Cleaning
Junk Removal
Kitchen Cleaning
Lead Paint Remover
Living Room Cleaning
Local Cleaning
Ndis Approved Cleaners
Ndis Cleaner
Ndis Home Cleaning
Ndis House Cleaning
Ndis Support Services
New Homes
Ongoing Maintenance
Our Home Cleaning Service
Our House Cleaning
Our Housekeeping
Oven Cleaning
Paint Job
Painting Restoration
Personal House Cleaning
Power Wash
Premium Cleaning
Profound Cleaning
Regular Cleaning Services
Residential Painting
Roof Cleaners
Roof Coating
Roof Painting
Roof Restoration
Roof Tile Cleaning
Routine Cleaner
Routine Cleaning
Same Day Service
Sparkle Cleans
Sparkling Clean
Specialty Cleaning Services
Stove Cleaning
Surface Cleaning
Sweeping And Mopping Floors
Tile Coating
Tile Grout
Toilet Cleaning
Trash Cleanup
Vacuum Cleaners
Vacuum The Floor
Walls Cleaning
Washing Laundry
Washroom Cleaning
Waste And Recycling
Water Damage
Water Pressure Washer
Water Pressure Washing
Wiping Down
Your Home Cleaning Service
Your House Cleaning
Renovation Cleaning
Bond Back Cleaning
Bond Cleaning
Cleaning Procedure
Cleaning Service For Gyms
Cleaning Services Office Cleaning
Commercial And Domestic Cleaning Company
Commercial Cleaners
Commercial Spaces
Commercial Window Cleaning Services
Commercial cleaning
Current Cleaning
Deep Cleaned
Disinfection Cleaning Services
Emergency Cleaning Services
End-Of-Lease Cleaners
Experienced Cleaners
External Windows
Factory Cleaning
Factory Cleaning Services
Furniture Removal
Highest Cleaning
Home Cleaning Services
House & Commercial Cleaning
House Move
House Removal
Industrial Cleaning
Lease Cleaners
Medical Cleaning
Office Building
Office Cleaners
Office cleaning Service
Our Cleaners
Pressure Cleaning
Pubs & Bars
Regular Office Cleaning
Steam Carpet Cleaning
Tile & grout cleaning
Window Cleaning Company
Window cleaning
General carpet cleaning
Upholstery cleaning
Carpet steam cleaning
Pet stain and odour removal
Window Cleaning
Strip and Seal Floors
Industrial & Warehouse Cleaning
Deep Cleaning
Building Exteriors
Business Cleaning
Business Event
Class Cleaning
Cleaner Surfaces
Cleaning Programs
Commercial And Hospitality
Commercial And Office Cleaning
Commercial Space Clean
Commercial Cleaning
Corporate Cleaning
Deep Cleans
Deeper Clean
Environmental Cleaning
Event & Venue Cleaning
Function Centers
Function Centres
Hard Floor Buffing
House Cleaning
Machine Scrubbing
Ongoing Cleaning
Other Commercial Cleaning
Recycling
Regular Cleaner
Rope Access
Special Events
Stain Removal
Workplaces Clean
Area rug cleaning
Valeting service
Auto detailing
Engine detailing
Headlight polishing
Seat shampooing
Steam cleaning
General housekeeping
Glass and mirror cleaning
Gutter cleaning
Power/pressure washing
Window washing
Graffiti removal
Pressure washing services
Cleaning Job
Customised cleaning schedules
Disinfection and sanitisation of touch points
Final Builders Cleaning
Pressure Washing