Landscapers

Landscaping is one of the easiest local SEO markets to compete in. Most businesses ranking at the top have relatively basic websites and minimal optimisation.

Website SEO

• Include your location in your page title tags.

• Create dedicated service pages for the landscaping services you offer.

• Include relevant keywords in your page headings.

• Mention your service areas throughout your website.

Many top-ranking landscaping websites have fewer than 15 pages indexed in Google, and most make very little mention of the locations they serve. This creates a significant opportunity for businesses willing to build out service pages and location-focused content.

Google Business Profile

• Top-ranking landscapers have around 10 reviews on average.

• They have around 60 photos uploaded to their profile.

With such a low review average, even a modest review generation strategy can help you stand out from competitors.

Make sure your profile includes:

• Phone number

• Business address

• Website link

Surprisingly, some top-ranking landscapers don't even have a website connected to their profile, making this an easy competitive advantage to gain.

Categories

Many landscaping businesses use a mixture of categories such as:

• Landscape Designer

• Landscaper

For local SEO, the simplest approach is usually the strongest:

• Use Landscaper as your primary category.

• Avoid adding extra categories unless you genuinely offer a separate, unrelated service.

Keeping your category selection focused helps strengthen your relevance for landscaping-related searches.

Services

Top-ranking landscaping businesses average around 30 services listed on their Google Business Profile.

Review the service list below and add every service that genuinely applies to your business. A complete services section helps Google better understand what you offer and can improve visibility across a wider range of landscaping searches.