Mechanics
The automotive repair industry is one of the most winnable local SEO markets. Most competitors are doing the bare minimum when it comes to their websites, creating a significant opportunity for businesses willing to invest in basic optimisation.
Website SEO
Include your location in your page title tags.
Include your location in your H1 heading.
Create dedicated service pages for the repair and maintenance services you offer.
Create location pages for the areas you serve.
Many of the top-ranking mechanic websites are extremely basic, with very few pages and limited SEO optimisation. A well-structured website can quickly put you ahead of much of the competition.
Google Business Profile
Top-ranking mechanics have around 70 reviews on average.
They have around 15 photos uploaded to their profile.
Make sure your profile includes:
Website link
Phone number
Business address
Very few mechanics have an online appointment button enabled, making this an easy way to improve your profile and make it easier for customers to book.
Categories
The most common categories used by top-ranking businesses are:
Mechanic
Auto Repair Shop
In most cases, Mechanic is the most common primary category and is the category used by the majority of top-ranking competitors.
Services
The average mechanic has around 40 services listed on their Google Business Profile.
Review the service list below and add any services that genuinely apply to your business. A complete services section helps Google better understand your business and can increase your visibility for a wider range of automotive searches.
Air and cabin filter replacement
Air conditioning
Vehicle engine diagnostic
Battery
Brake service & repair
Brakes
Electrical
Exhaust
Oil change
Steering and suspension repair
Tyres
Transmission
Wheel alignment
4x4 Tyres
Accessories fitting
All Makes And Models
Authorized Inspection
Basic Service
Battery Replacement
Blue Slip
Brake Replacement
Campervan Service
Car Mechanic
Car Repair
Car Servicing
Coolant
Coolant flush
Engine Replacement
Full Car Service And Logbook Service
Gearbox
Logbook Servicing
Minor Car Service
Minor Services
Minor service (oil and oil filter change)
Tacc Roadside Assistance
Timing belt/chain replacement
Tire Replacement
Trailer & Caravan Inspection
Tyre replacement
Vehicle Inspections
4wd Servicing
Accident Towing
Air Conditioning System Checked
Automotive Air Conditioning
Automotive Mechanic
Automotive Mechanical Repairs
Automotive Safety Check
Automotive Servicing And Repairs
Automotive Transport
Brake System Inspection
Brakes Specialists
Car Air Conditioning
Car Repairs
Car Tyres
Change Oil Filter
Clutch
Clutch Repairs
Comprehensive Safety Check
Comprehensive Safety Inspection
Cooling System Inspection
Courtesy Car
Dealer Servicing
Defect Notice Clearance
Diagnostic Equipment
Diagnostic Scan
Diagnostic Tests
Diagnostics And Auto Electrical
Electrical Repairs
Engine Flush
Engine Management
Flat Battery
Fleet Servicing
Free Roadside Assistance
Fuel Treatment
General Repairs
Light Vehicle
Loan Car
Log Book Servicing
Logbook Services
Mechanical Repairs
Mechanical Repairs And Diagnostic
New Car Warranty Service
New Tyres
New Tyres Fitted
Oil Filter Replacement
Personalised Service
Pre-Purchase Car Inspection
Pressure Test
Re-Gas
Repairs & Diagnostics
Road Side Assistance
Road Test
Servicing And Maintenance
Servicing And Repairs
Servicing Brakes Tyres
Steering And Suspension
Transport Inspections
Tyre And Wheel Alignment
Used Car
Vehicle Diagnostics
Vehicle Make
Vehicle Registration
Vehicle Servicing
Vehicle Servicing And Repairs
Vehicles Registering
Zip Pay
General repairs & maintenance
Vehicle safety inspection
Air Conditioning Service And Maintainance
Approved Inspection Station For Registration Checks (Ais)
Auto Electrical
Battery Test
Brake And Clutches
Brakes, Steering And Suspension
Brands And Models
Clutches Transmissions
Computer Diagnostics
Engine Rebuilds
General Automotive Repair And Servicing
Lights And Electrical
New Car Warranty
Pick Up
Pre Purchase Inspections
Repairs To All Makes And Models
Safety Checks
Thorough Diagnostic
Transmissions, Service And Repair
Warranty Servicing
4wd Service
Automatic Transmissions
Commercial Fleet
Cooling Systems
Delivery Service
Diesel Repairs
Egr Valve
Electronic Fuel Injection
Fault Diagnosis
Fleet Vehicles
Full Car Service
General Mechanic
Loan Cars
Lube Services
Mechanical Repairs & Servicing
New Car Servicing
Specialist Services
Tech Training
Towing Service
Truck Service
Valve Clean
Wheel Balancing
Car waxing
Engine repair